“American Classics” No. 6 – Burger King

Now, I am personally not the biggest fan of fast food, but it’s hard to say that I don’t indulge every now and again, especially during times like these: FINALS WEEK! Hot, fast, cheap and delicious is the ideal combination for the stressed out student eating at odd hours. Recently, while listening to paid programming and commercials as white noise for studying, my attention was grabbed by Burger King’s latest advertisement campaign.


Until recently, Burger King’s advertising has seemed without a clear direction. Their use of their “King” character has been seemingly overplayed, and to some comes off as creepy. This time, for their 55th anniversary of “The Whopper,” they have launched a buy one get one for 55¢ promotion. This promotion is designed in the likeness of their original vintage packaging and is “attention-grabbingly simple.”

After a period of largely unremarkable marketing, Burger King is going back to the basics, back to its original success. Many people don’t know that Burger King was only an independent entity from 1959 until 1967 when it was sold to the Pillsbury Company. Over the remainder of the company’s lifetime, management turnover was very high. At one point, in the early 2000s, they had a very successful initial public offering (IPO), but that was short-lived, when four years later they were removed from the New York Stock Exchange.


There has also been a great deal of turnover in their utilization of different advertising agencies. Below you will find images of some of their more memorable campaigns. Which is your favorite? Do you think they’re moving in the right direction, or completely backwards? Leave your comment below!







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