Blogosphere Blunders: PR & Proof Reading

Today, while exploring the blogosphere, I sought out to read articles similar to mine, based upon the practices of integrated marketing communications. I was happy to find that there is another student out there blogging about it, like myself. However, upon further scrutiny, I realized that the posts featured on this blog, as well as … More Blogosphere Blunders: PR & Proof Reading

The Flip Side: Learning to Market Yourself

In order to keep up with industry trends and contemporary marketing and advertising tactics, I frequent a few websites dedicated to various emerging advertising campaigns and design — graphic and otherwise. One site that I find particularly well structured and relevant is The Dieline. The Dieline is a blog-style packaging design website, featuring new products … More The Flip Side: Learning to Market Yourself

“American Classics” No. 3 – Campbell’s

Hey there, consumers! Chances are, if you were born and raised in the United States of America, you are very familiar with the Campbell’s brand of soup. Campbell’s has been American owned and operated since 1869. However, it wasn’t until about 30 years after their establishment that they developed their iconic red and white packaging. In … More “American Classics” No. 3 – Campbell’s

“American Classics” No. 2 – Ray-Ban

For my Consumer Behavior class with Professor Harby Tran, we were assigned a semester-long project based on the company, product or service of our choice. My team, consisting of myself, Kristin Hovermale, Jessica Quigley, Ryan Sheckells and Ryan Joyce chose Ray Ban. We were challenged to evaluate the previous and existing marketing, advertising and branding … More “American Classics” No. 2 – Ray-Ban

Student Spotlight: Hood ‘Sparks’ an Integrated Marketing Project

Recently, local students and residents may have noticed a tiny, bright jalapeño-green Chevy compact car in various spots around the Frederick, MD area.  The green paint is arrestingly vibrant, making it no surprise that this little car has sparked some conversation. Appropriately named, the Chevy Spark is General Motors’ newest vehicle from their 2013 line. It … More Student Spotlight: Hood ‘Sparks’ an Integrated Marketing Project

Facebook: The Things That Connect Us

Recently, according to their newsroom, Facebook reached 1 billion monthly active users on September 14 at 12.45 PM Pacific time. This release included the attachment of a fact sheet, with some very impressive statistics. Some highlights from the fact sheet include: The median age of the Facebook user is about 22 (which has decreased from the median age … More Facebook: The Things That Connect Us